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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Clik here to view.

Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Clik here to view.

Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

View Article

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Clik here to view.

Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan,...

Eyes on mobile Please click here to register for the Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17, 2013 Registration is open for the second annual Mobile FirstLook: Strategy 2013...

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Citi exec: SoLoMo is not enough for mobile offers

The Citibank iPad app NEW YORK – A Citi executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that to deliver contextually-relevant mobile offers, marketers need to think...

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Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

Valerie Williamson is vice president of business development at OtherLevels By Valerie Williamson A few weeks ago, I went to Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference where I...

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Citi sets sights on international markets to cement mobile banking focus

Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works. Citi has rolled out the iPad app to Russia and...

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Citi accommodates tech-savvy corporate cardholders with mobile site

Citi has introduced a mobile-optimized version of its CitiManager desktop portal to let corporate cardholders view account information, statements and transactions. Through the mobile site, commercial...

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Citi exec: Mobile gives TV a direct action

NEW YORK – A Citi executive at the 2013 MultiScreen Summit said that while TV can still be used by marketers for branding purposes, enabling a mobile call-to-action gives consumers a way to act on the...

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Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time,...

Pulling ahead with mobile Please click here to register for the Mobile Marketing Summit: Holiday Focus 2013 in New York on Thursday, Sept. 12, 2013 Registration is open for the fourth annual Mobile...

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt,...

Pulling ahead with mobile Please click here to register for the Mobile Marketing Summit: Holiday Focus 2013 in New York on Thursday, Sept. 12, 2013 Registration is open for the fourth annual Mobile...

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt,...

Pulling ahead with mobile Please click here to register for the Mobile Marketing Summit: Holiday Focus 2013 in New York on Thursday, Sept. 12, 2013 Registration is open for the fourth annual Mobile...

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Citi expands real-time mobile services for banks

Banks can track payments via mobile Citi is ramping up its mobile strategy for banks, which are increasingly looking for real-time access to financial information such as payment status. CitiDirect BE,...

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Citi to switch from fragmented app portfolio to unified platform

Citi's app NEW YORK — A Citi executive at the Mobile Women to Watch 2014 Summit said that the bank is working to transfer its fragmented applications around the world to a unified global platform....

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Citi exec: Mobile payments evolving into smart device utility

Simplifying mobile payments NEW YORK – As mobile use continues its upward spiral, mobile payments will be seen as part of the normal milieu, such as credit cards are now, and the mobile payment...

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Citi app test enables account balance access without logging in

  Some customers can now opt-in to see their account balance without logging in Using customer feedback and usability testing as a guide, Citi is making easier access to account balance information as...

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Citi eliminates mobile banking log-in for easy access on the go

Will more consumers opt to do away with traditional mobile banking login procedures? Following a successful beta test, Citi is launching a new opt-in feature nationwide which enables customers to view...

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